By Chloe Aiello
As more companies test the waters of the legal hemp and cannabis industries, “it is only inevitable” behemoths in alcohol, tobacco, and consumer goods will start to dominate market share, said Ricardo Baca, cannabis thought leader and founder of public relations firm Grasslands.
“In the same way that we have a strong microbrew market in the beer market, and boutique hotels compared to the big dogs, there will also be the best-of-the-best small cannabis and hemp brands,” said Baca, who also served as editor of The Denver Post’s The Cannabist. “But … these brands that have capital, have reach, they are going to take over market share. We are already seeing it in the U.S. and we are certainly seeing it in Canada.”
His comments came on the heels of news that CVS will start selling CBD products in hundreds of its stores nationwide as part of a deal with Curaleaf Holdings. CVS isn’t the first mainstream brand to embrace the burgeoning hemp and cannabis markets. DSW and Simon Malls now sell CBD products through deals with Green Growth Brands. And Corona-beer maker Constellation Brands ($STZ) and tobacco giant Altria ($MO), which owns Marlboro, have both made significant investments in Canadian cannabis companies.